IAB Sveriges programmatic event

Den 25 oktober var det dags för IAB Sveriges populära Programmatic Event på Oscarsteatern.
Det var ett program med förstklassiga talare om högaktuella ämnen.

Keynote – James Whittaker, Distinguished Technical Evangelist, Microsoft ”You can’t advertise to machines. Now what?”
The Evolution of Programmatic Rikard Bildsten Appnexus, moderator. Panelen: Daniel Rytterström Google, Simone Westerberg GroupM, Gustav Mellentin Adform, John Lilja Delta Projects
Open Source header bidding – Steve Wing, MD UK, Ireland & Nordic, Rubicon Project
Explaining the differences between Machine Learning and AI – Peter Day Director of Engineering, UK, Quantcast
Unraveling ad fraud – Dimitris Theodorakis, Product Manager, Google Ad Traffic Quality

Vi tar med oss mycket bra kunskap och tackar IAB Sverige för ett toppen event.


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